Research Hub

Evidence‑first library powering our marketing site. Browse normalized competitor data, claims taxonomy, SERP logs, ROI models, and acceptance checklists.

Research spine

Start here for folder map and flow.

Open ↗

Competitor sets

Per‑product JSONs with quotes, links, and capabilities.

Browse ↗

Matrices

Head‑to‑head capability matrices with evidence links.

See PDP matrix ↗

Claims taxonomy

Vocabulary + schema for consistent claims.

View ↗

SERP logs

Keyword logs and strategies per product.

Open ↗

ROI models

Per‑product levers and assumptions.

Primer ↗